Tim Sowell has 35+ years of international experience in industrial software applications and development. His passion is building products and technologies that will take industry production to the next paradigm of operational excellence with a current focus on the Digital Transformation across all markets, enabling the agile operations, in the dynamic world we live.

Tim’s current role is leading the Portfolio Architect/ Strategy, as a member of AVEVA’s Portfolio Team, working across, Architects and development, defining and executing the medium and long term product/ solution software strategy. He is responsible for the aligning Cloud/SAAS/Edge Strategy and product development, to deliver on solutions that enable the customer digital transformation.

Tim has a number of worldwide Patent’s to his credit based around the ArchestrA developments.

As Chief Product Officer, Rob McGreevy leads the product management and business unit teams to drive innovative software solutions across the business, resulting in a seamless digital customer and partner experience.  Charged with ensuring continued innovation and execution of our aligned business and portfolio strategy, he empowers customers and partners to transform their businesses and drive sustainable growth through AVEVA’s industrial software portfolio.

Rob has over 25 years of experience working in the industrial software business with a focus on manufacturing and infrastructure, serving end-markets such as power, water, food, beverage, pharmaceutical, and energy. With an extensive background in product and business management, M&A, sales, and marketing, he is named in over 28 software and technology patents. Since joining the company, Rob has had multiple roles including Head of Corporate Strategy and M&A, Product Management, Portfolio and Business Unit Management.

Rob is a graduate of the University of Iowa, where he studied journalism, communications, and computer science.